Discover & Compare Mobile App Advertising Services That Work In 2025

Why Timing is Everything: The Surprising Truth

Timing is crucial, and not just in comedy but in advertising too. Many advertisers make the mistake of running continuous ad campaigns without considering when their audience is most likely to engage. But here’s the kicker: Advertisements sent during specific times of the year, like “holiday peaks,” have a staggering 40% higher conversion rate.

Research indicates that small campaigns launched during these periods significantly outperform larger campaigns run throughout the year. By aligning their campaigns with consumer behavior during seasonal peaks, developers maximize returns on even the smallest budget. But, wait, we’re not done yet…

Moreover, there’s an unconventional idea that some developers explore: timed re-engagement. The peculiar habit of users is to re-engage with apps several months after their initial download, usually when they receive a timely reminder. These tiny pushes—paired with app-specific promotions—create the perfect storm for re-downloads and usage spikes.

This strategic timing isn’t just anecdotal—it’s backed by data that’s shocking to those who’ve been doing it wrong. But here’s the catch you won’t expect…