How Are Thai Ecommerce Brands Boosting Sales With Digital Marketing In 2025?

The Role of Influencers in Thai Ecommerce Surge

The influencer scene in Thailand is a powerful force that’s transforming digital marketing tactics. With some influencers boasting millions of followers, their endorsement can make or break a brand. This has led to brands investing in micro-influencers as well, whose niche audiences prove to be incredibly valuable.

What surprises many is the authenticity factor. Influencers are now primarily chosen for their genuine connections with their audiences rather than sheer numbers, making their promotions trustworthy. Unlike many global trends that rely on impersonal mass appeal, Thai influencers craft personal, relatable stories that engage and inspire their followers to become avid brand advocates.

And then there’s the impact of live-streaming. This real-time interaction tool is reshaping digital marketing. Consumers can purchase products as they see them being tried out live, coupled with instant reviews, feedback, and interactions. This makes the buying process dynamic and builds an immediate connection between the consumer and the brand.

But wait, there’s more—digitally immersive campaigns leveraging local narratives are on the rise, using real-life stories that the audience can relate to. These campaigns hinge on trust and result in surprisingly high emotional engagements. Could emotional storytelling become the holy grail of commerce?